Utah Jazz Lose Half Their Team: New ‘Magic Underpants’ Rule Remains a Sore Point!

Formerly even less non-renowned basketball team Utah Jazz have recently lost their mojo, with their fanatical new Mormon Fundamentalist leader, Pickney H. Jonestonne, alienating droves of players with his unusual dress code.

Although Utah Jazz players under previous managerial regimes have engaged with aplomb such bizarre rituals as playing commando, playing with commandos (?!), training with ball clamps and showering with stoned hippos, it seem the Religion of Spaced Out Space Age Wackiness (yo, L Ron! STFD!) has really proven one imaginary copper plate of idiocy too many for the Jazzies.

A confidential internal memo says: Read more Utah Jazz Lose Half Their Team: New ‘Magic Underpants’ Rule Remains a Sore Point!


Redskins Owner Won’t Rule Out Signing Kareem Hunt

Washington, DC- On Monday, Washington Redskins owner Daniel Snyder refused to rule out signing former Kansas City Chiefs Running back, Kareem Hunt, after he was released by his team on Friday.

Hunt was a standout star for the AFC leading Chiefs, and led the league in rushing before a viedo emerged of what appears to be Hunt assaulting a woman, repeatedly shoving and kicking her despite the efforts of multiple people to intervene. Read more Redskins Owner Won’t Rule Out Signing Kareem Hunt


Shirt Tales: How My Lucky Shirt Helped the Red Sox Win

Amid talk of the different factors that led the Red Sox to their fourth World Series in 15 years, one factor has gone on unnoticed.

Sure, they had great (and high-priced) talent and great chemistry. Some claimed having a new manager in Alex Cora changed the culture and helped them keep their competitive edge over a long season (based on his experience as bench coach for last year‘s champs, the Houston Astros). While others pointed that a number of these players had strong motivation for redemption. But so did the Los Angeles Dodgers, who made it to the World Series last year and lost – and did not want to come in second again.

What’s the secret factor? Read more Shirt Tales: How My Lucky Shirt Helped the Red Sox Win


Lebron James Arrives, to the Dismay of Teammates Who Wanted to Shoot

The arrival of Lebron James on the Los Angeles Lakers has not thrilled everyone. After years of dealing with Kobe Bryant taking every shot on offense, now the other players on the Lakers have to cope with the fact that Lebron will be taking all of the shots for the next four years.

“We were so close,” shooting guard Kentavious Caldwell-Pope said, watching Labron James shooting free throws during the pre-game warm up for the season opener against the Portland Trail Blazers. “I was looking forward to finally getting the chance to shoot the ball.”

“Now it’s just going to be pass, pass, pass,” Lonzo Ball agreed. “The only difference is we’re going to get pressured to give it to Lebron, rather than Kobe.” Read more Lebron James Arrives, to the Dismay of Teammates Who Wanted to Shoot


World’s First Leper Ice Hockey Tournament Breaks Off in Disarray

Yesterday’s first hockey tournament final for the leper community was a complete disaster!
The first ten minutes saw a number of unexpected face-offs; and by the time they got to half-way, it was already too difficult to pick up the pieces.
And that’s not all! In an utterly rotten match, several players just lost the head completely.


Return to Player % – RTP Online Slots Advantages Compared to Land-Based Casino Slots

Online slots are the most popular games be it in online casino sites on in brick and mortar casinos. The first slots machines came into existence back in 1891 and their popularity has gone far and wide today. One main reason why slots have a huge number of fans is that it is easy to learn and play. As well, most slot games have multiple opportunities of winning huge prizes including jackpots. With the advancement of technology, developers are able to deliver high-quality slots to sites like these! There is no telling what the future of slots holds! Read more Return to Player % – RTP Online Slots Advantages Compared to Land-Based Casino Slots


Soap Box Derby – The Thrill of It All

Soap Box Derby – The Thrill of It AllFor years, sports fanatics have debated which is the most exciting spectator sport. Some argue nothing beats football for sheer intensity and physicality. Others point to the gladiator-like combat of hockey. And some people prefer badminton, but then, some people are idiots. For me, it’s female mud wrestling. I really don’t think I should have to explain this. Read more Soap Box Derby – The Thrill of It All


Can Fish & Man Live in Peace?! George Bush Caught Up in Appalling Swimming Costume Drama…

In a comical oversight, Ex-President of the United States George Bush forgot to take his swimming costume with him at Washington’s renowned Sports & Leisure Village. Read more Can Fish & Man Live in Peace?! George Bush Caught Up in Appalling Swimming Costume Drama…


How Does Casino Design Affect Success?

First impressions count for a lot. The biggest retail brands spend millions each year just to make sure the front of their stores, and the layout behind them, is geared towards impressing and often amazing customers. To give an idea of how big a business design and layout can be, fashion brand Dolce & Gabbana spent £7 million to take over all of Harrods’ shop windows last Christmas, as well as setting up multiple concession stands. Harrods itself is known for a dazzling, eccentric layout that can’t be found elsewhere too, making this a match made in heaven.

Casinos definitely subscribe to this ‘image first’ strategy, but sometimes for entirely different reasons. Naturally, physical casinos need to look appealing from the outside, and once customers have made the decision to go inside and play some games, they need to keep the experience both exciting but also comfortable. Behind the plush décor, however, there are a variety of tricks of the trade that are used to not only keep players happy, but actually make them spend more money.

One of the main issues that both land-based and online casinos face is the huge levels of competition. This is where clever design can not only keep players interested, but also build a reputation that will help the casino to stand apart from the others vying for new players.

An assault on the senses

When entering a casino, players will likely be greeted by an attractive main entrance, especially in places like Las Vegas, where the designs can be very garish. Just like a theme park, being greeted by something that says ‘you’ll have fun here’ is designed to get people excited as they arrive, and creates atmosphere before they’ve even set foot through the door. This will be accompanied by bright lights, often TV screens showing people having a great time, and sometimes a friendly greeter who is there to not only show you where the best tables are, but make sure you actually come through the doors and don’t turn away.

The next time you visit a casino, turn around and take a look at the entrance once you’re inside. Not as grand and obvious is it? You may even need to find an alternative exit if there’s a one way system, and even then you’ll probably have to ask where it is. This one of the easiest tricks in the book, and is used in places like department stores, too. Having no clear exit means players are more likely to be drawn into another game, and savvy casino staff may try to convince players to stay a little longer if they pluck up the courage to ask where they can leave.

Keeping out natural light

Lighting plays a huge role in casino design. At the Wynn Casino in Las Vegas, lighting is used to create specific zones throughout the gaming floor, as well as in areas like bars and restrooms. Attractive, coloured lights create an ambience at tables, but the walkways that lead to exits are often poorly lit, and it’s virtually impossible for sunlight to enter the gaming floor. This not only keeps players at the tables, but prevents them from seeing what time of day it is using the sun. Letting players lose track of time is a key feature of many casinos – the idea being that if players can’t see and feel time, then they’ll play longer and end up spending more. If the lighting is dull and miserable at the bar, but warm and inviting at the tables, then humans will naturally go to the comfortable looking place – where the tables and slot machines are, which just happens to be where the money is made.

The persuasive power of music

Music is another weapon that casinos use to keep players at the tables, and even to coerce them into taking more risks. London’s Hippodrome casino looks fantastic and still has elements of the theatre that used to be inside the building, but a big part of the atmosphere created comes from the music being played. Lots of casino use subtle music, and the Hippodrome uses a clever mix of relaxing, upbeat songs at the tables, and faster, less appealing tunes at places like the bars and in bathrooms and cloakrooms.

The tempo and melody of music can alter a player’s perception, and control how they act. A bit like the effect of fast music making people drive faster, quicker tempo in the less important places makes people buy their drinks faster, or wash their hands that little bit faster, in order to get back to the tables sooner. Once players are at the tables, music that makes them feel relaxed in their minds also helps them become more relaxed with their wallets, too.

Getting it right online

Naturally, online gambling is a different world when it comes to design and layout. Tricks like altered lighting and free food and drinks can’t be used to keep players playing, and the exit is visible at all times with a big red cross in the top left or right of the screen, or a home or back button if playing on mobile. This is where unique and intuitive design players a key role in retaining customers, and keeping them playing for longer, too.

Many online casinos simply lay out their games within a polished but often boring-looking web page format, with players navigating the ‘gaming floor’ through a difficult to navigate interface. With almost 100 ‘large’ online casinos in the (with a combined turnover of £10m) there’s plenty of choice – and if players get bored quickly or aren’t initially impressed by what’s on offer, then getting to another ‘casino’ takes as long as a Google search.

One way online casinos can keep hold of their customers is by standing out from the crowd with a unique design and a huge massive selection of virtual games. 777 Casino, part of the 888 Holdings Group, does this masterfully. With a 1950s theme, players can enjoy a bit of nostalgia, and the whole design really stands out from the crowd, essential when there are lots of website clones that share the same games and sometimes even the same jackpots.

The other key factor for online gambling now are apps. Right up until summer 2017, neither Google or Apple allowed ‘real money’ casino apps on their app stores, which changed in August when both platforms started hosting them. This provided a huge opportunity for gambling operators by making their app designs even more tempting. Online casino apps again use themes, interfaces, easily navigable menus and even music and video to provide a premium feel, but getting a design in place that keeps customers coming back for more is a huge challenge.

The prime example

When Trump’s Castle, then Trump Marina, opened in Atlantic City in 1985, it had a weird mixture of modern, stylish casino and odd, renaissance, medieval theming that just didn’t work. There was a lot of negative space, a definite ‘big box’ feel and some truly awful interior décor. Luckily, and unlike many other unfortunate casinos in Atlantic City that folded or remain closed, Landry’s, who own the Golden Nugget brand, brought the Marina casino into line with the famous Golden Nugget theming and layout. They transformed it into the classic, lightbulb-studded affair seen on the old Vegas strip, and applied a modern, planned layout.

The $150 million upgrade just goes to show how important layout and design are to a brand like Landry’s, and it’s nailed on that the casino will make a profit over the next five years according to their figures. These vast amounts of money and the reviews, repeat visits and reputation that casinos earn may come from good customer service and of course an enjoyable time, but casinos certainly couldn’t do it without a solid foundation – and this is exactly what good a good casino design provides.


Trump’s War with American Sports Shows no Sign of Abating

Do sport and politics mix? As far as the NFL and the NBA are concerned, the question is a moot point, as their ongoing acrimonious relationship between the most high-profile American sports and President Trump continues to simmer. Read more Trump’s War with American Sports Shows no Sign of Abating


Running, As A Spectator Sport, Is Boring, Concedes Chair of British Olympic Association

Sir Hugh Robertson, Chair of the British Olympic Association, today conceded that running, as a spectator sport, is boring. Read more Running, As A Spectator Sport, Is Boring, Concedes Chair of British Olympic Association


Dancing On Ice back in Full Swing: A New Series & 12 Brand New Contestants

Dancing On Ice may not have been on our screens since 2014, but 12 celebrities are back in the mix to set our screens alight with some hopefully entertaining, and maybe even, stunning, performances. But who are this year’s contestants? Read more Dancing On Ice back in Full Swing: A New Series & 12 Brand New Contestants


Half Time Show EP Ricky Kirshner Praises Sound Crew for “Clutch Performance”

Already hailed as the best Super Bowl Half-Time Show of the year, the Production Crew is garnering praise. The Sound Crew for the 2018 Super Bowl in Minneapolis perfectly executed Justin Timberlake’s vision of muddled audio. “I have to give a lot of praise to the men and women who successfully drowned out the pre-recorded vocal track,” stated the decade-long Executive Producer of the Pepsi Half Time Show. Read more Half Time Show EP Ricky Kirshner Praises Sound Crew for “Clutch Performance”


Collinsworth: “The Patriots are still going to win Superbowl LII”

Color commentator Cris Collinsworth, best known for talking over his play-by-play co-host Al Michaels during prime-time NFL broadcasts, is reportedly still holding out hope for the New England Patriots to rally and defeat the Super Bowl Champion Philadelphia Eagles. Read more Collinsworth: “The Patriots are still going to win Superbowl LII”