It’s very important for satire sites to get a page on Facebook.
So it’s not surprising that Glossy News has our own Facebook page. (Don’t forget to like it, after you’ve shared this article!)
But for quite a while, our stats were poor.
We tried ads, and these helped a bit; but when you stop using Facebook ads, you can expect a decline.
So, what did I do?
Here are three things that seem to have helped. I can’t say for sure which of them are more powerful methods for gaining more site views, and otherwise boosting your stats. I can say, however, that if you do use this particular combination of strategies, you may well see an increase; that said, the information from Glossy News is obviously anecdotal. I.e., it’s one site. So I can’t promise. Worth a try though…
1. Longer posts.
Don’t just drop a link. Share the post properly; remember that post shares have the potential to boost the SEO of your site. And make sure that you paste a few sentences from the story. Ideally, you want to drop a ‘Call to Action too,’ although this is not strictly necessary. It can help though, sometimes!
2. Avoid hashtags.
Too many hashtags can make your work look ‘spammy’ and desperate. In fact, putting even one hashtag on an article can look bad. Because of AI, hashtags should be necessary for the Facebook page of your website.
Secondly, too many hashtags can actually make it harder to find your page or your individual posts. This may sound counterintuitive, but some people are indeed saying this. One article says that you should be careful; play around for a while, but be careful not to go overboard!
3. Tagging in Other Facebook Pages.
It’s often a good idea to consider tagging in high-profile pages; e.g. high-profile politicians like Donald Trump, Narendra Modi, Xi Jinping or Theresa May.
However, try not to go overboard with this; I don’t know if your SEO will suffer if you overdo this one. Better to choose one or two (preferably very good) tags, and be done with it.
If you don’t know what I mean by ‘tagging pages,’ try typing this: “@” then type one letter, and pause. If you type VERY SLOWLY, you can see if there are some interesting pages come up. Try it! Remember that it’s good to go for pages with many likes.
I don’t claim to have something that will definitely work for everyone; nor do I have a magic bullet that will solve everyone’s exposure woes. However, I DO believe that a combination of these three strategies can help. If you think one of the three strategies are not that important, or that there is another important strategy I’ve forgotten, please tell me!