When thinking of signs, banners, and posters, whether it is a Teardrop Banners Sydney or other forms, you want to make sure that you get the design right and that the design is suitable for your audience. Your banner should be aimed at getting the attention of your target audience, making sure they notice you and your brand.
To create the best possible print for your needs, you should make sure that you get every detail right, from the fonts to colors and images. Fitting everything in the perfect way will deliver unto you the perfect and balanced design.
To however create the best possible design for your business, below are the most important design tips for creating a large business banner.
– Vector Images Or Bitmaps? Your Choice
When working with banners, you should make sure that you use the highest quality of the image as possible. To this extent, it is recommended that you choose vector images over bitmap images whenever possible. Vector images work a little different from JPEG and other bitmap formats in they are not made up of individual pixels which are assigned to a fixed location. Vectors have shapes, lines, and colors that have been defined by set mathematical equations, allowing such images produce as much quality as possible in its given size.
With vector images, no matter how large the image is zoomed, it will remain sharp, and this is essentially good for your business banner.
Another important advantage of choosing vector images is that they boast of a smaller and compressed file size compared to bitmap images. While you may not see the importance at first, over time, accumulation of heavy images on your computer may cause it to lag in speed.
– The Fonts Are Important, Choose Wisely
As part of the decision-making process, you should consider the right fonts that best represent your business and the message that is being passed across. When choosing fonts, consider such factors as readability from a distance and near, appeal, and suitability for your business message.
While most designers tend to favor certain fonts, be on the lookout for fonts that help you better manage space while also presenting you with some other advantages.
– Color Options And Choices
Similar to choosing a color scheme for your home, you may be faced with the big decision regarding the best color to adopt for your banner. As with choosing the best font for your banner, you should also consider choosing colors that are well suitable to your brand while also standing out such that your target audience can get a better feel of it.
One of the tricks that are recommended when choosing colors for your banner is to keep things simple. You should aim to use two to three colors to pass your message across. If you aim to make a banner that will stop people in their tracks, for instance, a movie banner, you may want to explore with more color options.
Also, it is recommended that you avoid making the mistake of choosing CYMK mode during color designs. To get the best output, the RGB color space is recommended as you are exposed to a larger color gamut to work with.
Additional Benefits Include;
– RGB color space produces files which are significantly smaller in size (about 25 percent) compared to CYMK
– You can work with many filters as part of the RGB color mode as compared to the CYMK color space
– The RGB color gamut is larger compared to the CYMK
– Images produced using the RGB color gamut is web-ready as opposed to those produced from CYMK which may need more processing to get them web-ready.
– Aim For Balance
One of the key goals of an ageless and timeless design is a color balance. You want to make sure that you balance the aesthetic appeal of the banner while also making sure that it is passing across the intended message. As part of maintaining balance, make sure that you have only added the important information needed in the banner. Also, if you intend to grab the audience’s attention, aim for a better design.
All In All, It Is Recommended That You;
i. Keep plenty of space around graphics to prevent it from clustering and cluttering
ii. Make use of simpler graphics if you have to. There is beauty in simplicity.
iii. For banners and signs, a headline and s subheading, in addition to short simple sentences will suffice.
– Page bleed
It is also recommended that as part of your considerations, you factor in the page bleed. Page bleed is when the colors go off to the right or left during printing. Make sure that you adequately cater to this aspect of design for the best outcomes.