How to Optimize Video Formats for Social Media

Almost every popular social media platform nowadays is dominated by videos, and it has quickly overtaken other forms of content due to how engaging and effective it is. Before you start to upload your own videos onto social media however, you should know that there are some rules and guidelines regarding the video formats that you should use.

The reason these guidelines are important is because they will affect how your video appears. Some social media platforms will automatically convert videos that don’t fit their guidelines into their preferred format – which could affect the quality of the video. On the other hand other social networks may flat out reject any videos that don’t adhere to the recommended format and settings.

To optimize your video formats for social media so that they adhere to the rules, guidelines and ‘recommended format’ of these platforms, you should first find out what those are. Typically most social media platforms nowadays tend to use MP4 with a H.264 codec and AAC audio. However there are other parameters that you’ll want to watch for as well, such as the maximum dimensions, frame rate, and file size or duration limitations.

Despite the diverse range of recommended settings that are out there, as a rule of thumb if you keep your videos in MP4 with H.264 and use a square video of 1080 pixels by 1080 pixels at a 30 fps frame rate – you should be okay. Alternatively using resolutions that are commonplace such as 1080p or 720p would be acceptable as well – though they may not display perfectly on some platforms.

If your videos do not comply with the recommended format and settings for social media platforms, you should convert them beforehand rather than relying on the social media platform to do so. Simply put, by converting it yourself you can check the video and make sure its quality wasn’t affected prior to uploading it – rather than getting a nasty surprise later on.

At first it may seem tricky to convert your videos into the right format, but you can get help from Movavi Video Converter for Mac. It will let you easily convert your video to any format, and allow you to adjust the other parameters as well. In fact it even has presets for various social media platforms that you can use to automatically optimize your videos.

Among the features of Movavi Video Converter for Mac, you’ll find tools that let you cut and join video segments, improve the video quality, add captions, or transform the frame and orientation. With these tools you can adjust your video further, to make sure it complies with any other guidelines such as duration limits.

All said and done if you want to start uploading videos to any social media platform, Movavi Video Converter for Mac will prove invaluable. Its features are perfectly suited for the tasks that you may need to perform, and will ensure you don’t have to jump through any hoops to get the job done.

Author: Dexter Sinistri

Dexter Sinistri is a famously centrist writer who has worked as a Hollywood correspondent for a number of leading publications since 2005. Though once a photographer, Mr. Sinistri struck out as a writer on all things celebrity, and he likes to consider himself a tremendous asset to Glossy News, though by most accounts, he has fallen somewhat short of this effort.


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