Scientific Advertising

Scientific Advertising

Scientific Advertising is an incredible book. Why? Because it is the online marketing bible. Everyone in online marketing is talking about it. This in itself would be a pretty impressive feat for a book. But it gets even more incredible: it was written in 1923.

How is this possible? How does the entire global e-commerce industry run on a book written before computers even existed? Continue Reading

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Posted in Biz News, Books, Newspapers & Misc0 Comments

Yorkshire Death-Trap Outdoes Even Finland’s Machine of Doom

Yorkshire Death-Trap Outdoes Even Finland’s Machine of Doom

The worst name of a lift manufacturing company is owned by the good people of ANSA Elevators Ltd. It may well mean something in English, but ansa means something in Finnish too. That meaning is trap.

However, a close second has to be the company that installed the lift at The Core shopping centre in Leeds. Continue Reading

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Posted in Science & Technologizzy, Technology0 Comments

Zero to One

Zero to One

Zero to One: Notes on Startups, or How to Build the Future is a book by PayPal co-founder Peter Thiel. In it he talks about the challenges of producing real innovation to drive a start-up business.

He emphasises doing something new. You have to get a monopoly, with a broad scope. I could start a Finnish restaurant in Leeds for example but I wouldn’t have a monopoly. I would be the only Finnish restaurant in Leeds, but I would actually be competition with all the other restaurants in Leeds nonetheless. Continue Reading

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Posted in Biz News, Internets Tubes0 Comments

Some Well Good ‘Crazy Talk’ from Chris! Check Out His Podcast

Some Well Good ‘Crazy Talk’ from Chris! Check Out His Podcast

Note from Wallace:

Affable Northern ideas lad Chris is quite a productive and creative person! And every now and then, his indomitable oop o’ t’ Watford gap spirit succeeds in coming up with yet another exciting venture. Indeed, Chris has even featured in our Xmas books profile:

http://glossynews.com/entertainment/201612220505/last-minute-xmas-gifts-glossy-news-authors-with-ebooks-to-sell-22/

You can keep track of his stuff at his blog: Continue Reading

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Posted in Human Interest, Podcasts0 Comments

Book Review: Dan Ariely’s “Predictably Irrational”

Book Review: Dan Ariely’s “Predictably Irrational”

Predictably Irrational: The Hidden Forces that Shape Our Decisions is a book by academic Dan Ariely. There is so much good stuff in this book. Whether you are looking to understand humans, sell products, design a better society or merely learn some interesting stuff, this book is worth reading.

He begins by telling a story about The Economist. They offer free options: online only, print only, online and print. Print only and online and print are priced the same. Why would they do this? Because people compare things relatively. Continue Reading

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Posted in Books, Newspapers & Misc0 Comments

Five Reasons Why a Trump Presidency is Not that Bad

Five Reasons Why a Trump Presidency is Not that Bad

NOTE FROM WALLACE: Our Chris (as we say back in Yorkshire!) wrote this very shortly after the recent election. It may still resonate with some people. Leave your comments if you have views on this somewhat contrarian piece from a prominent critical thinker around our parts!

***

If you were to read my Facebook feed, you would probably thing the apocalypse has genuinely happened. It may be easy to think so from the snow that appeared over night. However, I note that we are now a whole day later and all still alive. The reality is that a Trump presidency is not that bad. Here is why.

This is Brexit times 0.1

Brexit times ten? It might be for Trump? But for us this is nothing. Continue Reading

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Posted in Politics, Serious Commentary2 Comments

Introducing Bedtime

Introducing Bedtime

Cook: “Here at Apple, we’re proud to announce our latest innovation. It’s called Bedtime, and it can improve your sleep quality by 160%.” Continue Reading

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Posted in Science & Technologizzy, Technology0 Comments

The Trouble with Corbyn Voters

The Trouble with Corbyn Voters

Last month, Jeremy Corbyn won another significant victory in winning the Labour Party leadership election. He increased his share of the vote to 61.8%. This is especially notable because Labour banned any member who had joined in the past 9 months from voting. Therefore, his share of the vote is going to continue to increase for the next nine months as well.

The question still remains as to whether he can win a General Election. Clearly he is electable in almost every other situation. However, Labour trail in the General Election polls by a significant amount. How much of this is due to Corbyn and how much to the attitude of the rest of the Labour party is unclear, but it is difficult to extricate a party leader from responsibility. Continue Reading

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Posted in Politics, Serious Commentary0 Comments

Points scoring on tragedy attention

Points scoring on tragedy attention

Other than it being the lead story on BBC News of course.

lahore-bbc-news

What we did get to experience, was a torrent of people talking about how nobody carried about Pakistan. There was outrage. “How dare people not change their profile pictures to the Pakistani flag. How dare the media not demand that everyone change their profile picture to the Pakistani flag. No, we don’t care that the Metro published a guide on how to do it” yelled the mob, “people are ignoring this tragedy!”

This isn’t the first time such comments have been made. I regularly see items appearing in my news feed comparing the attention that news items in the West get vs news items in the East. It is a constant series of points scoring against each other as to who can be seen to care the most.

I suspect that the truth is that many people in Britain, including myself, do care more about a bombing in Paris than a bombing in Lahore. There are good reasons why:

  • A bombing in Paris is a lot closer to me. If they can bomb Paris, they can bomb Leeds. Many of the people I care about most in the world are in Leeds.
  • Paris is close by. I have visited it and I have friends that visit it. It is far more likely that a bombing in Paris will affect someone I know.
  • The attack on Charlie Hebdo was a direct attack on values that that I care deeply about and am actively involved with.

I do not think that that lives of the people I love and care about the most are objectively more important than the lives of people in Lahore. However, like all human beings, I do care more about my friends and relatives than I do about people I do not know.

I did not add a French flag to my profile picture last year. I have no plans to add a Pakistani flag to my profile picture this year. If you are doing both, then great, I am glad some awareness of both of these tragedies is being maintained. However, surely we all have better, more productive things to do than score points off each other as to who is demonstrating their outrage in correctly proportioned amounts.

http://blog.chrisworfolk.com/2016/03/28/points-scoring-on-tragedy-attention/

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Posted in Serious Commentary, World News0 Comments

An Ode to the Daily Mash

An Ode to the Daily Mash

Some people have claimed that the reason cults find it so difficult to get a grip in Britain is because we do not take anything seriously. Any topic, no matter how serious, is turned into a sarcastic joke. For example, here are some people mocking the deaths of tens of millions of people:

Blackadder_Goes_Forth

I am not suggesting this is in any way a bad thing. It is a very positive force that sheds light on serious issues, as well as being side-splittingly funny.

Similarly, any public house on a weekend will be full of people exchanging jokes about Madeleine McCann, Jimmy Savile and the Irish potato famine. The best ones get them all into the same joke. Americans may have to wait decades for a topic to become funny, but if you are British, I bet the first Michael Jackson joke arrived in your inbox before his body was even cold.

When I was a growing up, I used to read The Onion. You could even get the print version in my local Borders (remember Borders? Back in’t day…). Some of their stories were hit, others were miss. Their headline Microsoft Patents Ones, Zeroes still makes me chuckle.

It still is funny, and usually worth a read.

However, its power simply cannot match that of The Daily Mash. I started reading Mash while I was still working at Buzz, which must have been two or three ago now. That is a long time to be consistently funny. But they manage it. If anything, they are getting funnier.

Far from knocking out a few good headlines a week, The Daily Mash produces five brilliant headlines a day. I despair working out what I should retweet and what I should post on Facebook, because everything is worthy of it. Even its least amusing headline is generally far more worthy of such attention that the current bollocks being put out by BuzzFeed.

Of course satire has long been a British art form. Spitting Image, Private Eye, Monster Raving Loony Party, Mock The Week, Brass Eye and Boris Johnson represent just a tiny handful examples that I could pick out from an ocean of possibilities. John Oliver is currently turning into a US export. Nor is Mash the only people in the game: NewsThumb, NewsBiscuit and others produce excellent headlines as well.

But few have refined the art as well as The Daily Mash. For their contribution, I am grateful.

http://blog.chrisworfolk.com/2014/06/30/an-ode-to-the-daily-mash/

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Posted in Entertainment, Internets Tubes0 Comments

Unelectable: A History of Jeremy Corbyn at the Polls

Unelectable: A History of Jeremy Corbyn at the Polls

You won’t hear any protests from me when you call Jeremy Corbyn unelectable. What a joke the man is. He can’t afford a nice suit, and didn’t even have the decency to look flustered when asked to publish his tax return. What kind of politician is that?

That said, being skeptics, we like all that evidence and stuff. So I thought I would see if there is any evidence as to whether Jeremy is electable or not. Continue Reading

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Posted in Opinon/Editorial, Politics0 Comments

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