‘Tis the season when marketers go the extra mile and even passive fans stick to their TVs, even if just to watch the commercials.
Fiat ran a clever commercial this year, but it was nothing close to the one they originally wanted to show.
Italians, man. I can’t speak directly to their cars, marketing or choice in leading ladies, but I can say this was a pretty clever ad in its original form. Read the full story